http://www.youtube.com/watch?v=sOnqjkJTMaA
Michael Jackson’s music video for Thriller was directed by
John Landis. John Landis has also directed another of Michael Jackson’s videos,
Black or White. Both of these featured short narrative clips at the beginning.
Thriller was distributed in 1983 as MTV s first world premier video and the
video was released on Michael Jacksons YouTube account 4 years ago. The purpose
of this music video was to promote the song ,
his album (which was the name of the song) and for people to buy tickets to see
Michael sing it in concert.
The genre of the video is a thriller (as it says in the
title). This is due to the lyrics, as both Michael and John wanted to create an
environment that illustrated the lyrics. For example when it says “It’s close
to midnight” you can automatically tell that the video is set during night,
however the lyrics tells us the exact time. As it is a thriller video we can
assume the colours that are used are dark greens, blues etc. for the props. Also
the colour gradients are dark and dingy, to set the mood. Also the video shows
synergy and intertextuality, we can tell because at the beginning of the music
video, it shows a short clip and then cuts to Michael Jackson sat in the cinema
watching it. In addition the video itself is set out like a short film, this is
because it has a story line to it. Due to the video being shot in the early 80s
it only uses simple techniques; for example each scene cuts to the time of the beat of the music. In addition the music video was 13 minutes long. This type of
music video had never been attempted before, and many people thought it would
be unsuccessful. Nevertheless, this music video was extremely successful and
had a global audience. Also it uses the classic wide shots, to tell the
audience what the scene is like. In many of the scenes the shots can last for
30 seconds, an example of this is where Michael Jackson and his girlfriend are
walking along the streets. Using a long shot makes the scene look more
realistic to the audience. Furthermore the video uses narration during the
first short film and when they cut to in and outside the cinema. In addition, Vincent
Price (who is a famous actor) is the voice of the narrator. This is evidence of
intertextuality because the director is promoting this actor. In addition,
throughout the music video Michael Jackson is the only one wearing colour. This
is because he is the main character, so Landis wants him to be noticed over everyone
else. As well as that, the contrast between his bright clothes and the scenery
will make it look even spookier. Also, the colours he is wearing can represent
the genre of the song; which is pop. Furthermore, if you compare this music to
modern day videos, you will find that there is not as much choreography. This
is because in the 1980s dance music was at its highest, due to the 1970s film
‘Saturday Night Fever.’ Therefore Michael Jackson wanted to represent this era
of dance and involve and show off his own dancing skills, which is now the most
iconic dance to this day.
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